Many users have decided to seriously consider online privacy protection and Brave is all about that. After Google Chrome’s recent FLOC (Federated Learning of Cohorts) tracking update. Checkout its comparison metrics.īrave is the only browser which is seriously challenging Chrome. No biased resultsĪt the time of writing, Brave search is in beta version, you can access it by visiting Brave Search. Complete privacy based search with zero tracking.Brave search comes with the following features – It is claimed to be the first independent privacy search alternative to big search giants like Google and Microsoft. In 2021, Brave browser launched its own version of search engine “ Brave Search“. This website is enabled with the Brave Publisher Program Brave Search: It’s a win-win situation, where everyone is getting rewarded. BAT spent by the advertisers is distributed among users, publishers and Brave.

The information of users is being stored on a ledger which cannot be accessed by third parties under any circumstances. Brave algorithm analyses the behaviour patterns and time spent by the users on the websites to get an understanding of user’s interests, based on user attention. If you’re a user browsing on Brave with Brave ads enabled, you will be rewarded with BAT token everytime you give your time and attention to Brave ads which are being displayed like a push notification by the browser.įor publishers who have opted for Brave publisher program and whose content is being viewed on the Brave browser are eligible to receive BAT as a part of the program or as a voluntary donation by the users.įinally, the advertisers are served with the precise target groups that have shown interest in receiving Brave ads and allowed Brave to store their behaviour on various websites. Understand it like a smart contract (explained in my post on Bitcoin vs Ethereum) A rewarding system that value users, publishers and advertisers. The functioning of Brave revolves around user attention which leads to the creation of BAT token. It gives freedom to users by blocking third-party trackers like website cookies, pixels and advertisements that can either disrupt the user experience or captures user info. The primary aim of Brave is to better online advertising while keeping user privacy in mind. How does Brave Browser & BAT token works? The biggest chunk of advertisers’ money is being eaten away by the tech giants like Google & Facebook without considering the value of user attention. Created in 2017, BAT was programmed to take over the shortcomings of the current digital advertising system which provides advertisers with blunt targeting with low to no reward to the publishers and the users.

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